Customer Orientation

We always think and act with customer focus based on honesty and trust so that we can grow together with our customers and fully fulfill our corporate social responsibility for all community members. Trust: We listen to our customers' voices and think and act from a perspective based on integrity and sincerity. Service Differences: We offer products and services that are better than what customers expect quickly. Partnership: With the recognition that our profits come from our customers' profit, we are really doing our best to support success. Social Contributions: We are actively taking part in social contribution activities such as understanding the importance of CSR.

Mutual respect

We strive to achieve prosperity for all people by prioritizing mutual respect and consideration between group companies, departments, and individuals and thereby maximizing the cohesiveness of the organization. Improved communication: We value and open, free communication. Removal of factionalism: We treat everyone in the organization regardless of origin and background. The importance of strong communication: We appreciate open and free communication and communication practices like every day. Investor Relations: We treat all members of the Investor Relations organization without prejudice or bias. Teamwork: All people work together proactively to achieve goals by fulfilling their respective roles and responsibilities. Pursuing mutual interests: We seek and collaborate to maximize shared interests through consideration and respect.

Make a change

We strive to secure the difference in competitiveness that will help us lead in the future market by constantly trying out a creative approach rather than resting on our win. Creative Thinking: We try to think and practice a better way by breaking down from stereotypes. Creative thinking: We think and act to find a better way in business by looking through stereotypes and overcoming obstacles. Innovation: We are pursuing a fundamental change rather than searching for temporary measures. Competitive Advantage: We pursue differentiation from others and use it as a competitive advantage. Continuous improvement: We make continuous improvements unceasingly to make a difference.

Be the best

We set a challenging goal by being the best and doing it vigorously and quickly with a strong commitment and passion to achieve that goal. A challenging goal: We set challenging goals, not easy ones and look for specific ways to achieve them. A challenging goal: We set challenging goals and contemplate specific ways to achieve them. Powerful execution: We carry out executions with great energy and persistence that things can be done no matter what. Self-development: We study and strive to learn continuously to be the best in every field. Addressing the crisis: When faced with a crisis, we are not afraid or give up but strive constantly to overcome the crisis.

A sense of belonging

We take the initiative in our work with a sense of responsibility and a sense of belonging that the growth of the organization also brings personal growth. Pride: We are proud that we are members of Shinhan. Self-driven: We encourage the spirit of others with our own spirit and take action in everything we do. Fun: We take the initiative in creating a fun, positive Investor Relations working atmosphere with positive thinking. Responsibilities: We have a clear understanding of the mission for our work, making the maximum effort and responsible for each outcome.